Every day, we leave small traces of ourselves online. And we might not realize what these traces say about us. This week, computational social scientist Sandra Matz explores how understanding what we actually do online –  not just what we think we do – can help us improve our lives. Looking for a last-minute holiday gift for a fellow Hidden Brain fan? You can now give a gift subscription to Hidden Brain+!  


It's happened to all of us: We're in the shower, or on a walk, and boom — a big idea or a brilliant solution appears out of nowhere. These sorts of insights often seem to arise without explanation. But researchers increasingly find there is a science to cultivating creativity. This week, social psychologist Sheena Iyengar shares research and case studies of innovation, and discusses what these examples tell us about the alchemy of creative breakthroughs. Looking for a last-minute holiday gift for a fellow fan of Hidden Brain? Consider giving them a gift subscription to Hidden Brain+! 


How to Be More Creative

What Your Online Self Reveals About You

With the holidays fast approaching, many of us are hunting for that special something for the special someones in our lives. It’s how we show we care about them. So why is it so hard to find the right gift? This week, we revisit a favorite 2022 conversation with researcher Jeff Galak. We'll discuss why the presents we give for holidays and birthdays often miss their mark, and how to become a better gift-giver. Looking for a holiday gift for a fellow Hidden Brain fan? You can now give a gift subscription to Hidden Brain+! Or if material gifts are more your style, go to shop.hiddenbrain.org to find Hidden Brain t-shirts, mugs, stickers and more.


The Secret to Gift-Giving

What makes ordinary people do evil things? It was a question that long fascinated the psychologist Philip Zimbardo, who died in October. Zimbardo was best known for the controversial Stanford prison experiment, in which he created a simulated prison in the basement of a university building and recruited volunteers to act as prisoners and guards. This week, we explore how Zimbardo came to create one of psychology's most notorious experiments – and inadvertently became the poster child for the human weaknesses he was trying to study.  We're bringing Hidden Brain to the stage in San Francisco and Seattle in February 2025! Join our host Shankar Vedantam as he shares seven key insights from his first decade hosting the show. Click here for more info and tickets. 


How Monsters are Made

Think about the last time you tried to bring up an idea at work, and it was shot down. What did you do? Most of us think the best way to win people over is to push harder. But organizational psychologist Loran Nordgren says a more effective approach is to focus on the invisible obstacles to new ideas. In this episode of our Success 2.0 series,  we revisit a favorite 2021 interview about overcoming the obstacles that hold back innovation. We all rely on incentives to get people to do things they might otherwise avoid. If you missed last week's episode, "Getting What You Want," be sure to check it out for ideas about how to use incentives to achieve your goals. 


Success 2.0: The Obstacles You Don't See

Do you love the ideas we explore on Hidden Brain and want more of them? Then please join Hidden Brain+, our new podcast subscription. You’ll find new episodes not available anywhere else, plus the chance to have your questions answered by the researchers we feature on the show. Find Hidden Brain+ exclusively on the Apple Podcasts app beginning May 25. Thanks, and see you there! -Shankar 


Introducing Hidden Brain+

We all rely on incentives to get people to do things they might otherwise avoid. Parents reward kids for doing their homework. Companies offer bonuses to their high-performing employees. Charities send gifts to their donors. In the second episode in our "Success 2.0" series, economist Uri Gneezy shares how incentives can help us to achieve our goals, if we know how to avoid their pitfalls. American culture celebrates those who persevere in the face of adversity. But how do we know when to walk away from something that's no longer working?  Economist John List says in every domain of our lives, it's important to know when to  pivot to something new. Be sure to check out Taking the Leap, the kick-off to our "Success 2.0" series. And for more Hidden Brain, be sure to subscribe to our newsletter! You can sign up at news.hiddenbrain.org.


Success 2.0: Getting What You Want

American culture celebrates those who persevere in the face of adversity. So how do we know when to walk away from something that's not working? Today, we kick off our new "Success 2.0" series with economist John List. He says in every domain of our lives, it's important to know when to pivot to something new. Have you ever thought about helping a  family member or friend in need, but then held back for some reason?  You're hardly alone. If you want to understand why we sometimes hesitate to show we care, be sure to check out last week's episode, A Secret Source of Connection.  And for more Hidden Brain, be sure to subscribe to our newsletter! You can sign up at news.hiddenbrain.org. 


Success 2.0: Taking the Leap

We all have moments in our lives when we see someone who could use a helping hand. It could be a friend who recently went through a breakup, an elderly person trying to load groceries into their car, or a stranger on the street who looks a little lost. We tell ourselves we should help, but then something stops us. This week, psychologist Amit Kumar helps us understand what keeps us from taking a moment to be kind, and how to overcome these barriers to create stronger, happier connections. Have you ever had a moment when you blank out on your best friend's name, or forget the passcode to your phone? If you want to understand why, and how to improve your memory, be sure to check out last week's episode, Remember More, Forget Less. And for more Hidden Brain, be sure to subscribe to our newsletter! You can sign up at news.hiddenbrain.org. 


A Secret Source of Connection

It happens to the best of us — we blank on someone's name, or forget an important meeting, or bomb a test we thought we'd ace.   Today on the show, we talk to cognitive scientist Daniel Willingham about the mysteries of memory: How it works, why it fails us, and how to build memories that stick. It used to be that we tried our best to conceal disadvantages. But new research sheds a light on the strange phenomenon of people who pretend to be worse off than they really are.  Check out our recent episode "Crying Wolf". And if you like our work, please consider supporting it! See how you can help at support.hiddenbrain.org.  


Remember More, Forget Less

It used to be that we tried our best to conceal disadvantages, hardships, and humiliations. But new research explores a curious shift: some people are flaunting limitations that don't exist. This week, we talk to psychologists Karl Aquino and Jillian Jordan about the strange phenomenon of wanting to seem worse off than we really are.Think back to the last time you tried to win an argument. What could you have done to bolster your case? Check out our recent episode "Less is More" for helpful strategies. And if you like our work, please consider supporting it! See how you can help at support.hiddenbrain.org.  


Crying Wolf

Why do some companies become household names, while others flame out? How do certain memes go viral? And why do some social movements take off and spread, while others fizzle? Today on the show, we revisit a favorite 2021 conversation with sociologist Damon Centola, who studies social contagion and how it can be harnessed to build a better world.Think back to the last time you tried to win an argument. What could you have done to bolster your case? Our recent episode "Less is More" has helpful strategies — you can find it here or in your podcast feed. And if you like our work, please consider supporting it. Thanks! 


The Snowball Effect

At every stage of life, there are moments when we need buy-in from other people. Yet most of us make a fundamental error when we try to persuade others to see things our way. This week, we talk with Niro Sivanathan of the London Business School about how to make a convincing argument. Then, we learn about what happens to our brains and bodies when we're the recipients of information. Bryan McLaughlin of Texas Tech University shares why it's so hard, but so important, to unplug from the news. Have you ever wondered where the concept of implicit bias comes from? Be sure to check out our recent series, "Revealing Your Unconscious." You can find part 1 here and part 2 here. And if you like Hidden Brain, please consider supporting the show. Thanks!


Less is More

When James and Donovan first met, they knew little about each other, except that Donovan had stolen James' bike. Donovan got caught, and spent a month in jail. It was a story with a happy ending, as far as James was concerned. But then he found out, nearly a decade later, what happened to Donovan after his conviction. This week on the show, we look at the unexpected aftermath of a crime, and what happens when adversaries meet in conversation instead of a courtroom.Have you ever wondered whether you have beliefs that might be hidden from your conscious mind? Be sure to check out our recent series on implicit bias — you can find the first episode here. And if you like our work, please consider supporting it! See how you can help at support.hiddenbrain.org.  


How To Make Amends

Stories help us make sense of the world, and can even help us heal from trauma. They also shape our cultural narratives, for better and for worse. This week, we revisit a favorite 2021 conversation with psychologist Ryan Brown, who explores the phenomenon of “honor culture” and how it dictates our beliefs and behaviors.Did you catch our two-part series on implicit bias? You can find part one part one here and part two here. And if you'd like to make a financial contribution to support our work, you can do so here. Thanks!


Made of Honor

In the second part of our series on implicit bias, we explore the relationship between beliefs and behaviors. We also talk with psychologist Mahzarin Banaji about whether research on implicit bias tells us more about groups than it does about individuals.To learn more:Project ImplicitOutsmarting Implicit BiasHow do your beliefs about the world shape your reality, and your well-being? Be sure to listen to our recent episode about primal world beliefs for insights on that question. And if you enjoy our work, please consider supporting it. Thanks!


Revealing Your Unconscious: Part 2

Would you consider yourself to be prejudiced against people who are different from you? Most of us would say no. But in the late 1990s, researchers created a test to measure biases that may be hidden from our conscious minds. Millions of people have taken it since, and not everyone likes what they've discovered. This week, we launch a two-part look at implicit bias with psychologist Mahzarin Banaji. We ask how is it that we can hold negative stereotypes — without being aware of them.To learn more:Project ImplicitOutsmarting Implicit BiasDid you hear all the episodes in our Happiness 2.0 series? Be sure to check out our conversation about awe, and how we can cultivate more of it in our lives. And if you like our work, please consider supporting it. Thanks!   


Revealing Your Unconscious: Part 1

As you move through the world, it's inevitable that your way of seeing things won't always align with the people around you. Maybe you disagree with the way your neighbor raises her kids, or find your brother's politics to be troubling. But you may not realize how much your core beliefs shape your perception of the world. This week, we talk with psychologist Jer Clifton about how our beliefs shape our reality — and how we can use this knowledge to live happier and more harmonious lives.If you like our work, please consider supporting it! See how you can help at support.hiddenbrain.org. And to learn more about human behavior and ideas that can improve your life, subscribe to our newsletter at news.hiddenbrain.org.


How Your Beliefs Shape Reality

Many of us rush through our lives, chasing goals and just trying to get everything done. But that can blind us to a very simple source of joy that's all around us. This week, in the final installment of our Happiness 2.0 series, psychologist Dacher Keltner describes what happens when we stop to savor the beauty in nature, art, or simply the moral courage of those around us. Check out our previous episodes on happiness, including our conversations about chasing contentment and finding your purpose.If you like our work, please consider supporting it! See how you can help at support.hiddenbrain.org. And to learn more about human behavior and ideas that can improve your life, subscribe to our newsletter at news.hiddenbrain.org.


Happiness 2.0: The Reset Button

Sometimes, life can feel like being stuck on a treadmill. No matter how hard you try to feel happier, you end up back where you started. What’s going on here? Today in our Happiness 2.0 series, we revisit a favorite episode from 2020. Researcher Elizabeth Dunn helps us map out the unexpected ways we can find joy and happiness in our everyday lives. Check out our previous episodes on happiness, including our conversations about chasing contentment and finding your purpose.If you like our work, please consider supporting it! See how you can help at support.hiddenbrain.org. And to learn more about human behavior and ideas that can improve your life, subscribe to our newsletter at news.hiddenbrain.org.


Happiness 2.0: Surprising Sources of Joy

Having a sense of purpose can be a buffer against the challenges we all face at various stages of life. Purpose can also boost our health and longevity. In this favorite episode from 2021, Cornell University psychologist Anthony Burrow explains why purpose isn’t something to be found — it’s something we can develop from within.Did you catch the kick-off episode to our Happiness 2.0 series? We talk with psychologist Iris Mauss about how to stop chasing happiness and build a lasting sense of contentment. And if you're enjoying this series, please consider supporting our work. Thanks! 


Happiness 2.0: Cultivating Your Purpose

It's natural to want to run away from difficult emotions such as grief, anger and fear. But what happens when these feelings catch up with us? This week, in the second installment of our Happiness 2.0 series, psychologist Todd Kashdan looks at the relationship between distress and happiness, and how to keep difficult emotions from sabotaging our wellbeing. Did you catch the first episode in our series on happiness?  You can find last week's conversation on how to build a lasting sense of contentment here.  And if you enjoy the show and would like to help us make more episodes of Hidden Brain, please consider supporting our work. Thanks! 


Happiness 2.0: The Only Way Out Is Through

Many of us believe that hard work and persistence are the key to achieving our goals. But is that true when it comes to the pursuit of happiness? This week, we kick off a month-long series we're calling Happiness 2.0. We talk with psychologist Iris Mauss, who explains why happiness can seem more elusive the harder we chase it, and what we can do instead to build a lasting sense of contentment. Did you catch our two-part series on the science of influence? You can find part 1 here.  And if you enjoy the show and would like to help us make more episodes of Hidden Brain, please consider supporting our work. Thanks! 


Happiness 2.0: The Path to Contentment

When we want something very badly, it can be hard to see warning signs that might be obvious to other people. This week, we revisit a favorite episode from 2021, bringing you two stories about how easy it can be to believe in a false reality — even when the facts don’t back us up. If you missed it, make sure to listen to last week's episode on how to turn a "no" into a "yes." And if you enjoy the show and would like to help us make more episodes of Hidden Brain, please consider supporting our work. Thanks! 


When You Need It To Be True

Think back to the last time someone convinced you to do something you didn't want to do, or to spend money you didn't want to spend. What techniques did that person use to persuade you? This week, we continue our look at the science of influence with psychologist Robert Cialdini, and explore how these techniques can be used for both good and evil. Did you listen to the first part of our episodes on influence? Don't miss last week's episode on how to turn a "no" into a "yes." And if you enjoy the show and would like to help us make more episodes of Hidden Brain, please consider supporting our work. Thanks! 


Persuasion: Part 2

We all exert pressure on each other in ways small and profound. We recommend movies or books to a friend. We convince a colleague to take a different tactic at work. We lobby a neighbor to vote for our favored political candidate. This week, we launch the first of a two-part mini-series on the science of influence, and talk with psychologist Robert Cialdini about how we can all improve our techniques for persuading others. Trying to make a  big decision or fulfill a personal goal in the year to come? Don't miss our recent episode about how to figure out what you want in life. And if you enjoy the show and would like to help us make more episodes of Hidden Brain, please consider supporting our work. Thanks! 


Persuasion: Part 1

If you think about the people in your life, it's likely that they share a lot in common with you. Maybe they like the same kinds of food, or enjoy the same hobbies. But, if you dig a little deeper, you may find that they share much more: they might make the same amount of money as you, or share the same race. This week, we talk with economists Luigi Pistaferri and Matthew Jackson about why we often surround ourselves with people who are just like us — and how we can transform our lives by pushing back against this phenomenon.  Did you catch last week's episode on the science of figuring out what you want? You can find it  here. And if you'd like to make a financial contribution to support our work, you can do so here. Thanks!


Who's In Your Inner Circle?

We all have to make certain choices in life, such as where to live and how to earn a living.  Parents and peers influence our major life choices. But they can also steer us in directions that leave us deeply unsatisfied. Psychologist Ken Sheldon studies the science of figuring out what you want. He says there are things we can do to make sure our choices align with our deepest values.Did you catch last week's episode about how to develop healthy habits? You can find it  here. And if you'd like to make a financial contribution to support our work, you can do so here. Happy New Year from all of us at Hidden Brain!


Who Do You Want To Be?

It's the time of year when many of us make resolutions for the year ahead. We pledge to quit smoking, eat better, or get more exercise. Then a few weeks go by, and we abandon our best-laid plans. That’s because change is hard. This week, we revisit a favorite 2021 conversation with behavioral scientist Katy Milkman, who shares how we can structure our lives to do what we know is good for us.Did you catch last week's episode about why we complain — and how we can complain more effectively? You can find it here. And if you'd like to make a financial contribution to support our work, you can do so here. Happy New Year from all of us at Hidden Brain! 


You, But Better

We often look down on people who complain a lot. Yet when something goes wrong in our own lives, many of us go straight to griping, grumbling and kvetching. This week. we talk with psychologist Robin Kowalski about how we can complain more effectively. We'll also hear from psychologist Mike Baer, who offers ways we can give better feedback to a friend or colleague who comes to us with complaints.  Did you catch our recent episode about the power of rituals? You can find it here.  And if you like our work, please consider a financial contribution to help us make many more episodes like this one.  


How to Complain Productively

People in every country and culture mark important milestones, such as births, marriages and deaths, with intricately choreographed scripts. We even appeal to supernatural forces  to give our favorite sports teams an extra advantage. This week on the show, anthropologist Dimitris Xygalatas explains the psychological power behind the sacred and secular rituals that structure our lives. Did you catch our recent episode about the secret to good gift giving? You can find it here .   And if you like our work, please consider a financial contribution to help us make many more episodes like this one. 


An Ancient Solution to Modern Problems

With the holidays upon us, many of us are hunting for that special something for the special someones in our lives.  It's how we show we care about them.  So why is it so hard to find the right gift?  This week, we talk with researcher Jeff Galak about why the presents we give for holidays and birthdays often miss their mark, and how to become a better gift giver.  If you missed any of the episodes in our recent Relationships 2.0 series, you can find them all in this podcast feed, or on our website. And if you enjoyed this series, please consider supporting our work. 


The Secret to Gift Giving

Everyone wants to be loved and appreciated. In the final episode of our Relationships 2.0 series, we revisit a conversation with psychologist Harry Reis, who says there’s another ingredient to successful relationships that’s every bit as important as love. If you missed any of the episodes in our Relationships 2.0 series, you can find them all in this podcast feed, or on our website. And if you enjoyed this series, please consider supporting our work. 


Relationships 2.0: What Makes Relationships Thrive

No one will deny that marriage is hard. In fact, there's evidence it's getting even harder. This week on the show, we revisit a favorite episode from 2018 about the history of marriage and how it has evolved over time. We'll talk with historian Stephanie Coontz and psychologist Eli Finkel, and explore ways we can improve our love lives — including by asking less of our partners. For more of our Relationships 2.0 series, be sure to check out last week's episode, "An Antidote to Loneliness." And if you've found this series to be useful, please consider supporting our work! You can do so at support.hiddenbrain.org. 


Relationships 2.0: When Did Marriage Become So Hard?

When you go to a medical appointment, your doctor may ask you several questions. Do you smoke? Have you been getting exercise? Are you sleeping? But rarely do they ask: are you lonely? U.S. Surgeon General Vivek Murthy believes we are suffering from an epidemic of loneliness. This week, we revisit our 2020 conversation with Murthy about the importance of human connection to our physical and mental health, and how we can all strengthen our social ties.A note that this week's episode includes a discussion of suicide. If you're experiencing suicidal crisis or emotional distress and are based in the U.S., you can reach the Suicide &amp; Crisis Lifeline by calling 988. Did you catch last week's episode in this series, about the power of tiny interactions? You can find it here. And if you like our work, please consider a financial contribution to help us make many more episodes like this one. 


Relationships 2.0: An Antidote to Loneliness

As you're going about your day, you likely interact with family, friends and coworkers. These relationships can help you feel cared for and connected. But what if there's a whole category of people in your life whose impact is overlooked? In the second episode of our "Relationships 2.0" series, psychologist Gillian Sandstrom reveals some simple ways to make your life a little more joyful and maybe even a little less lonely. Did you catch the first episode in this series, about how to engage in conflict more productively? You can find it here. And if you like our work, please consider a financial contribution to help us make many more episodes like this one. 


Relationships 2.0: The Power of Tiny Interactions

When it comes to conflict, most of us just want to shut it down. But psychological research is increasingly taking a different approach to discord, with profound implications for disputes big and small. This week, we kick off our Relationships 2.0 series by asking: what if we stop trying to eliminate conflict and instead ask, how can we do conflict better?Did you catch our recent episode about how to make anxiety work for you? You can find it  here.   And if you like our work, please consider a financial contribution to help us make many more episodes like this one. 


Relationships 2.0: How To Keep Conflict From Spiraling

Anxiety is an uncomfortable emotion, which is why most of us try to avoid it.  But psychologist Tracy Dennis-Tiwary says our anxiety is also trying to tell us something. This week, we explore how we can interpret those messages and manage the intense discomfort these feelings can generate. Did you catch our recent episode about how to break free from either-or thinking? You can find it  here.  And if you like our work, please consider a financial contribution to help us make many more episodes like this one. 


A Better Way to Worry

We all face tough decisions in life, whether we're juggling the demands of work and family or deciding whether to take a new job. These situations often feel like either/or choices.  But psychologist Wendy Smith says this binary way of confronting dilemmas contains a trap.  She offers a different way to think about difficult choices, one that opens up unexpected possibilities. Did you catch our recent episode about why we sometimes confess to  things we didn't do? You can find it  here. And if you like our work, please consider a financial contribution to help us make many more episodes like this one. 


Thriving in the Face of Contradiction

Have you ever been falsely accused of something? Many of us think there’s only one way we’d act in such a situation: we’d defend ourselves. We’d do whatever it takes to clear our name — and above all else, we’d never, ever confess to something we didn’t do. But psychologist Saul Kassin says that’s a myth. This week, why we sometimes act against our own self-interest — even when the stakes are at their highest.Did you catch our recent episode about how we can make better use of our time? You can find it here. And if you like our work, please consider a financial contribution to help us make many more episodes like this one. 


Did I Really Do That?

If you're bilingual or multilingual, you may have noticed that different languages make you stretch in different ways. This week, we revisit a favorite 2018 conversation with cognitive scientist Lera Boroditsky. She studies how the structure of the languages we speak can change the way we see the world. Then, a 2017 conversation with linguist and author John McWhorter, who shares how languages evolve, and why we're sometimes resistant to those changes.If you like today's show, be sure to check out our recent episode about how the culture we live in can shape the emotions we feel. And if you like our work, please consider a financial contribution to help us make many more episodes like this one.  


Watch Your Mouth

Many of us feel like there aren't enough hours in the day. We struggle to make time for all the competing demands at work and at home, and inevitably feel like we're letting someone down. But what if there were a way to reclaim our time and, as a result, get more joy out of our lives?  This week, psychologist Cassie Mogilner Holmes explains how we've fallen victim to the illusion of time scarcity, and what we can do to spend our time more wisely. Did you catch last week's episode about how we can better understand what's going on inside another person's head?  You can find it here. And if you like our work, please consider a financial contribution to help us make many more episodes like this one.  


Taking Control of Your Time

So often, we think we know what other people are thinking. But researchers have found that our attempts at reading other people go wrong more often than we realize.  This week, we talk with psychologist Tessa West about what we can all do to read people more accurately.If you like today's show, be sure to check out last week's conversation about emotions, and how they're shaped by where we live. And if you'd like to support our work, you can do so at support.hiddenbrain.org. 


How to Really Know Another Person

We like to think that all humans are born with the same core emotions: anger, fear, joy, sadness and disgust.  But what if that's not true? This week, psychologist Batja Mesquita offers a different model of emotions — one that can help us to better understand our own feelings and those of the people around us. If you like this show, be sure to check out our other work, including our recent episode on how technology and psychology can be used to radically transform our approach to crime. And if you'd like to support our work, you can do so at support.hiddenbrain.org. 


Decoding Emotions

All of us want to feel safe in our daily lives. Yet when we think about crime, our first response is often a blanket approach: find the bad guys, and punish them. But what if there were another way? This week on the show, researchers Sara Heller and Chris Blattman explore how technology and psychology can be used to radically transform our approach to crime. Don't forget to check out the episodes in this year's You 2.0 series, including last week's conversation with Adam Grant about how to open your mind and question your own assumptions. And if you like our work, please consider supporting it! See how you can help at support.hiddenbrain.org.  


Making the World a Safer Place

In the United States, we often praise people with strong convictions, and look down on those who express doubt or hesitation.  In this favorite 2021 episode, psychologist Adam Grant pushes back against the benefits of certainty, and describes the magic that unfolds when we challenge our own deeply-held beliefs.Don't forget to check out the other episodes in our You 2.0 series, including last week's show on how to overcome stage fright. Also, if you'd like to support our work, you can do so at support.hiddenbrain.org. Thanks! 


You 2.0: How to Open Your Mind

The pressure. The expectations. The anxiety. If there’s one thing that many of us have in common, it’s the stress that can come from performing in front of others. In this week’s episode, we revisit our 2021 conversation with cognitive scientist Sian Beilock about why so many of us crumble under pressure — and what we can do about it. Don't forget to check out the other episodes in our You 2.0 series, including last week's show about how we can harness our sight to achieve our goals. Also, if you'd like to support our work, you can do so at support.hiddenbrain.org. Thanks! 


You 2.0: Overcoming Stage Fright

Some challenges can feel insurmountable. But psychologist Emily Balcetis says the solutions are often right in front of our eyes. This week, as part of our annual series on personal growth and reinvention, we revisit a favorite 2020 conversation about how we can harness our sight to achieve our goals.If you like this show, be sure to check out our other work, including our recent episode about how to make peace with your negative inner voice. Also, if you'd like to support our work, you can do so at support.hiddenbrain.org. Thanks! 


You 2.0: The Mind's Eye

How well do we know ourselves? Maybe the better question to ask is how well can we truly know ourselves? Psychologist Tim Wilson says introspection only gets us so far, and that we often make important decisions in life and love for reasons we don't even realize. But he says there are some simple ways to improve our self-knowledge. If you like this show, be sure to check out our other work, including our two recent episodes on how our mindsets shape our lives in subtle but profound ways. Episode 1 looks at  how we respond to stress, and episode 2 examines how our beliefs about food and exercise affect our bodies. Also, if you'd like to support our work, you can do so at support.hiddenbrain.org. Thanks! 


You 2.0: How To See Yourself Clearly

You know that negative voice that goes round and round in your head, keeping you up at night?  When that negative inner voice gets switched on, it's hard to think about anything else. Psychologist Ethan Kross has a name for it: chatter. He says it's part of the human condition, but there are ways to keep our negative emotions from morphing into chatter. If you like this show, be sure to check out our other work, including our two recent episodes on how our mindsets shape our lives in subtle but profound ways. Episode 1 looks at  how we respond to stress, and episode 2 examines how our beliefs about food and exercise affect our bodies. Also, if you'd like to support our work, you can do so at support.hiddenbrain.org. Thanks! 


You 2.0: Befriending Your Inner Voice

We often assume that we see ourselves and the world around us accurately. But psychologist Alia Crum says that our perceptions are always filtered through our mindsets — and these mindsets shape our lives in subtle but profound ways. In the second of two episodes, Alia explains how our beliefs about food and exercise affect our bodies.If you haven't yet listened to our first episode about mindsets, you can find it here. And if you'd like to support our work, you can do so at support.hiddenbrain.org. 


Reframing Your Reality: Part 2

We often assume that we see ourselves and the world around us accurately. But psychologist Alia Crum says that our perceptions are always filtered through our mindsets — and these mindsets shape our lives in subtle but profound ways. In the first of two episodes, Alia explains how mindsets affect our response to stress.If you like this show, be sure to check out our other work, including our recent episode about how group identities can affect our behavior. And if you'd like to support our work, you can do so at support.hiddenbrain.org. 


Reframing Your Reality: Part 1

Have you ever gotten into a heated argument about politics? Maybe you’ve said something you're not proud of during game night with friends, or booed the opposing team at a sporting event. Psychologist Mina Cikara studies what happens in these moments — when our mindset shifts from “you and me” to “us and them.” This week on the show, Mina shares the profound ways that becoming a part of a group shapes our thoughts, feelings and behaviors.If you like this show, be sure to check out our other work, including our recent episode exploring whether there's any merit to the idea that "what doesn't kill you makes you stronger."Also, check out our new podcast, My Unsung Hero! And if you'd like to support our work, you can do so at support.hiddenbrain.org. 


Separating Yourself from the Pack

We've all heard the saying, "What doesn't kill you makes you stronger." But is there any truth to this idea? This week, we explore the concept of post-traumatic growth with psychologist Eranda Jayawickreme. He finds that suffering can have benefits — but not necessarily the ones we expect. If you like this show, be sure to check out our other work, including our recent episode about how we define intelligence. Also, check out our new podcast, My Unsung Hero! And if you'd like to support our work, you can do so at support.hiddenbrain.org. 


What We Gain from Pain

"We hold these truths to be self-evident, that all men are created equal." Those words, penned by Thomas Jefferson 246 years ago, continue to inspire many Americans. And yet they were written by a man who owned hundreds of enslaved people, and fathered six children by an enslaved woman. This week, as we prepare to mark Independence Day in the United States, we revisit our 2018 conversation with Pulitzer Prize-winning historian Annette Gordon-Reed. We talk about the contradictions in Jefferson's life — and how those contradictions resonate in our own lives. If you like this show, be sure to check out our other work, including our recent episode about the power of subtraction.Also, check out our new podcast, My Unsung Hero! And if you'd like to support our work, you can do so at support.hiddenbrain.org. 


A Founding Contradiction

When Paul Burnham was a teenager, he received what felt like a premonition: he would die at the age of 54. Now, he's 54. This week, what his story of confronting death reveals about life.If you like this show, be sure to check out our other work, including our recent episode about the power of doing less.Also, check out our new podcast, My Unsung Hero! And if you'd like to support our work, you can do so at support.hiddenbrain.org. 


The Premonition

From the time we are schoolchildren, we are ranked and sorted based on how smart we are. But what if our assumptions about intelligence limit our potential? This week, psychologist Scott Barry Kaufman proposes a more expansive notion of what it means to be "smart."If you like this show, be sure to check out our other work, including our recent episode about the power of subtraction.Also, check out our new podcast, My Unsung Hero! And if you'd like to support our work, you can do so at support.hiddenbrain.org. 


Why You're Smarter Than You Think

The human drive to invent new things has led to pathbreaking achievements in medicine, science and society. But  our desire for innovation can keep us from seeing one of the most powerful paths to progress: subtraction. Engineer Leidy Klotz says sometimes the best way forward involves removing, streamlining  and simplifying things.If you like this show, be sure to check out our other work, including our recent episode about the psychological traps we fall into when it comes to money. Also, check out our new podcast, My Unsung Hero! And if you'd like to support our work, you can do so at support.hiddenbrain.org. 


Do Less

What do the things you buy say about you? Many of us like to think of ourselves as immune to slick advertising and celebrity endorsements. But like it or not, we're communicating messages about ourselves every day with the clothes we wear, the cars we drive, and the products we use. In the final installment of our Money 2.0 series, we revisit favorite conversations with Americus Reed and Neeru Paharia. We'll consider how companies create a worldview around the products they sell, and then get us to make those products a part of who we are.  If you like this show, be sure to listen to the other episodes in this series, including our conversation about the mental scripts that shape our choices around money.Also, check out our new podcast, My Unsung Hero! And if you'd like to support our work, you can do so at support.hiddenbrain.org. 


Money 2.0: Let's Go Shopping!

Where do you stand on the income ladder? Do you think of yourself as rich, as poor, or as somewhere in between? Our perceptions of wealth — our own, and other people's — can affect us more profoundly than we realize. This week in our Money 2.0 series, we revisit two of our favorite conversations about wealth and inequality. Sociologist Brook Harrington takes us inside the lives of the über wealthy and the people who manage their fortunes. Then, psychologist Keith Payne shares surprising research about income inequality and how it shapes our minds. If you like this show, be sure to listen to the other episodes in this series, including our conversation about the mental scripts that shape our choices around money.Also, check out our new podcast, My Unsung Hero! And if you'd like to support our work, you can do so at support.hiddenbrain.org.  


Money 2.0: The Rich and the Rest of Us

What’s the point of money? The answer might seem obvious: we need it to get paid for our work and to buy the things we need. But there’s also a deeper way to look at the role of money in our lives. This week in our Money 2.0 series, we revisit a favorite 2020 episode for an anthropologist’s take on the origin story of money. What if the cash and coins we carry are not just tools for transactions, but manifestations of human relationships?If you like this show, be sure to listen to last week's episode on how we can be better both at spending and at saving money.Also, check out our new podcast, My Unsung Hero! And if you'd like to support our work, you can do so at support.hiddenbrain.org. 


Money 2.0: Emotional Currency

Have you had a recent surprise expense? You're not alone. More than half of American households report facing an unplanned financial shock in the last year. This week, in the second part of our new "Money 2.0" series, psychologist Abigail Sussman points out our blindspots around money, and how we can be smarter about spending and saving.If you like this show, be sure to listen to last week's episode on how our unconscious attitudes towards money influence how we manage our finances. Also, check out our new podcast, My Unsung Hero! And if you'd like to support our work, you can do so at support.hiddenbrain.org.


Money 2.0: Why We Bust Our Budgets

Money worries are one of the biggest sources of anxiety in the lives of Americans. This week, we kick off our new "Money 2.0" series with psychologist Brad Klontz. He says that while external economic forces often shape our financial well-being, our unconscious beliefs about money also contribute to how well we manage our money. If you like this show, please check out our new podcast, My Unsung Hero! And if you'd like to support our work, you can do so at support.hiddenbrain.org.


Money 2.0: Rewrite Your Money Story

Neuroscientist Doug Fields was on a trip to Europe when a pickpocket stole his wallet. Doug, normally mild-mannered, became enraged — and his fury turned him into a stranger to himself. This week, we revisit a favorite 2020 episode about the secret logic of irrational anger.If you like this show, please check out our new podcast, My Unsung Hero! And if you'd like to support our work, you can do so at support.hiddenbrain.org.


The Logic of Rage

Have you ever been in a position where you had to choose between someone you care about and a value that you hold dear? Maybe you had to decide whether to report a friend who was cheating on an exam, or a co-worker who was stealing from the tip jar. This week, we tell the story of a Detroit police officer who found himself in this sort of dilemma, forced to choose between people he loved and the oath he swore to serve his community. What happens in our minds when we have to decide what is right and what is wrong?If you like this show, please check out our new podcast, My Unsung Hero! And if you'd like to support our work, you can do so at support.hiddenbrain.org.


When Doing Right Feels Wrong

We all self-censor at times. We keep quiet at dinner with our in-laws, or nod passively in a work meeting. But what happens when we take this deception a step further, and pretend we believe the opposite of what we really feel? In this favorite episode from 2020, economist and political scientist Timur Kuran explains how our personal, professional and political lives are shaped by the fear of what other people think.If you like this show, please check out our new podcast, My Unsung Hero! And if you'd like to support our work, you can do so at support.hiddenbrain.org.


A Conspiracy of Silence

It’s not your imagination: rudeness appears to be on the rise. Witnessing rude behavior — whether it's coming from angry customers berating a store clerk or airline passengers getting into a fistfight — can have long-lasting effects on our minds. But behavioral scientist Christine Porath says there are ways to shield ourselves from the toxic effects of incivility. If you like this show, please check out our new podcast, My Unsung Hero! And if you'd like to support our work, you can do so at support.hiddenbrain.org.


How Rude!

We’ve all heard about the five stages of grief. But what happens when your experience doesn’t follow that model at all? Resilience researcher Lucy Hone began to question how we think about grief after a devastating loss in her own life. She shares the techniques she learned to help her cope with tragedy.If you like this show, please check out our new podcast, My Unsung Hero! And if you'd like to support our work, you can do so at support.hiddenbrain.org.


Healing Your Heart

When disaster strikes — from the explosion of a space shuttle to the spread of a deadly virus — we want to know whether we could have avoided catastrophe. Did anyone speak up with concerns about the situation? And if so, why didn’t someone listen? This week, we revisit a favorite episode about the psychology of warnings, and how we can all become better at predicting the future.If you like this show, please check out our new podcast, My Unsung Hero! And if you'd like to support our work, you can do so at support.hiddenbrain.org.


You Don't Need a Crystal Ball

Does power truly flow from the barrel of a gun? Pop culture and conventional history often teach us that violence is the most effective way to produce change. But is that common assumption actually true? Political scientist Erica Chenoweth, who has studied more than 100 years of revolutions and insurrections, says the answer is counterintuitive. If you like this show, please check out our new podcast, My Unsung Hero! And if you'd like to support our work, you can do so at support.hiddenbrain.org.


How to Change the World

Social media sites offer quick and easy ways to share ideas, crack jokes, find old friends. They can make us feel part of something big and wonderful and fast-moving. But the things we post don’t go away. And they can come back to haunt us. Today, we revisit a 2019 episode about one teenager’s social media posts, and how they destroyed an opportunity he’d worked for all his life.If you like this show, please check out our new podcast, My Unsung Hero! And if you'd like to support our work, you can do so at support.hiddenbrain.org.


You Can't Hit Unsend

We've all been in situations where we experience mixed emotions. Maybe you've felt both joy and sadness during a big life decision, such as whether to purchase a home or accept a job offer. Or maybe you've experienced mixed feelings about the ways the COVID-19 pandemic has shaped your life. Psychologist Naomi Rothman says that while these feelings of ambivalence are uncomfortable, they can also serve us in important ways. If you like this show, please check out our new podcast, My Unsung Hero! And if you'd like to support our work, you can do so at support.hiddenbrain.org.


The Benefits of Mixed Emotions

Do you ever stop to wonder if the way you see the world is how the world really is?  Economist Abhijit Banerjee has spent a lifetime asking himself this question. His answer: Our world views often don't reflect reality. The only way to get more accurate is to think like a scientist — even when you're not looking through a microscope. If you like this show, please check out our new podcast, My Unsung Hero! And if you’d like to support our work, you can do so at support.hiddenbrain.org.


Putting Our Assumptions to the Test

Do you ever struggle to communicate with your mom? Or feel like you and your spouse sometimes speak different languages? In the final episode of our "Mind Reading 2.0" series, we bring back one of our favorite conversations, with linguist Deborah Tannen. She shows how our conversational styles can cause unintended conflicts, and what we can do to communicate more effectively with the people in our lives.If you like this show, please check out our new podcast, My Unsung Hero! And if you’d like to support our work, you can do so at support.hiddenbrain.org.


Mind Reading 2.0: Why Conversations Go Wrong

Turn on the news, and you'll be bombarded with stories of people who lie, cheat, and kill. Most of our public and economic policies take aim at these sorts of people — the wrongdoers and the profiteers. But is there a hidden cost to the rest of us when we put bad actors at the center of our thinking? Do the measures we put in place to curtail the selfish inadvertently hurt our capacity to do right by others? In the latest in our "Mind Reading 2.0" series, we revisit a 2020 episode with behavioral economist Sam Bowles. He argues that laws written to govern the lawless end up changing the behavior of the lawful — for the worse. If you like the show, don't forget to subscribe to our weekly newsletter. Every week, we'll bring you interesting research on human behavior, along with a brain teaser and a moment of joy. 


Mind Reading 2.0: Our Better Angels

It’s easy to spot bias in other people, especially those with whom we disagree.  But it’s not so easy to recognize our own biases.  In the latest in our "Mind Reading 2.0" series, we revisit a favorite conversation with psychologist Emily Pronin. We'll look at one of the most bewildering aspects of how we read minds — in this case, our own. If you like this show, please check out our new podcast, My Unsung Hero! And if you’d like to support our work, you can do so at support.hiddenbrain.org. 


Mind Reading 2.0: The Double Standard

It's not easy to know how we come across to others, especially when we're meeting people for the first time. Psychologist Erica Boothby says many of us underestimate how much other people actually like us. In the second installment of our Mind Reading 2.0 series, we look at how certain social illusions give us a distorted picture of ourselves. If you like this show, please check out our new podcast, My Unsung Hero! And if you’d like to support our work, you can do so at support.hiddenbrain.org. 


Mind Reading 2.0: How others see you

As we go through life, we’re constantly trying to figure out what other people are thinking and feeling. Psychologist Liane Young says this ability to assess other people's thoughts ​is an extraordinary feat of cognition. But this mental superpower can sometimes lead us astray. This week, we kick off a new series exploring how we understand — or fail to understand — the minds of other people.If you like this show, please check out our new podcast, My Unsung Hero! And if you’d like to support our work, you can do so at support.hiddenbrain.org.


Mind Reading 2.0: Why did you do that?

Sanaa is on her train ride home when an angry man begins threatening her. Before he gets too close, a stranger intervenes. Please share the story of your unsung hero with us! To do so, record a voice memo on your phone and email us at myunsunghero@hiddenbrain.org.


My Unsung Hero: Sanaa Kerroumi's Story

Life is often filled with hardships and tragedies. For thousands of years, philosophers have come up with strategies to help us cope with such hardship. This week, we revisit a 2020 conversation with philosopher William Irvine about ancient ideas — backed by modern psychology — that can help us manage disappointment and misfortune.If you like this show, please check out our new podcast, My Unsung Hero! And if you'd like to support our work, you can do so at support.hiddenbrain.org.


Minimizing Pain, Maximizing Joy

Everyone wants to be loved and appreciated. But psychologist Harry Reis says there’s another ingredient to successful relationships that’s every bit as important as love.If you like this show, please check out our new podcast, My Unsung Hero! And if you'd like to support our work, you can do so at support.hiddenbrain.org.


What Makes Relationships Thrive

It's 1979, and Wendy is eight years old, crying alone in an airport. Then she sees a woman in white walking towards her.In a few weeks we'll be running these episodes exclusively on the My Unsung Hero feed. Please don’t miss any of these wonderful stories —  subscribe now on Apple, Spotify, or wherever you get your podcasts. 


My Unsung Hero: Wendy McDowell's Story

The rift between police and Black Americans can feel impossible to bridge. But in his work with police departments across the U.S., Yale psychologist Phillip Atiba Goff has found novel ways to address the problem.If you like this show, please check out our new podcast, My Unsung Hero! And if you'd like to support our work, you can do so at support.hiddenbrain.org. 


Changing Behavior, Not Beliefs

All of us make choices all the time, and we may think we're making those choices freely. But psychologist Eric Johnson says there's an architecture behind the way choices are presented to us, and this invisible architecture can influence decisions both large and small. If you like this show, please check out our new podcast, My Unsung Hero! And if you'd like to support our work, you can do so at support.hiddenbrain.org. 


Choose Carefully

At the beginning of the year, many of us make resolutions for the months to come. We resolve to work out more, to procrastinate less, or to save more money. Though some people stick with these aspirations, many of us fall short. This week, we revisit our 2019 conversation with psychologist Wendy Wood, who shares what researchers have found about how to build good habits — and break bad ones.If you like this show, please check out our new podcast, My Unsung Hero! And if you'd like to support our work, you can do so at support.hiddenbrain.org. 


Creatures of Habit

Justin is  sitting on the side of the freeway, hoping someone will help him fix his busted wheel. Right around the time he’s about to give up, a van pulls over.Would you like to share the story of an unsung hero who helped you in a moment of need? If so, please record a voice memo and send it to myunsunghero@hiddenbrain.org. 


My Unsung Hero: Justin Horner's Story

Bababa, dadada, ahgaga. Got that? Babies are speaking to us all the time, but most of us have no clue what they're saying. To us non-babies, it all sounds like charming, mysterious gobbledegook. To researchers, though, babbling conveys important information about a baby's readiness to learn. This week, we'll revisit a favorite episode exploring the language and behavior of the newest members of the human family.If you like this show, please check out our new podcast, My Unsung Hero! And if you'd like to support our work, you can do so at support.hiddenbrain.org. 


Bringing Up Baby

We all have times when we feel like a fraud. Psychologist Kevin Cokley studies the corrosive effects of self-doubt, and how we can turn that negative voice in our heads into an ally.  If you like this show, please check out our new podcast, My Unsung Hero! And if you'd like to support our work, you can do so at support.hiddenbrain.org. 


The Psychology of Self-Doubt

It's 1994, and two men corner Leah on a dark street as she's walking home. Then she sees a car, and a glimmer of hope.To hear more stories like this, subscribe to our new podcast, My Unsung Hero. And we'd love to hear your own story: send a voice memo to myunsunghero@hiddenbrain.org.


My Unsung Hero: Leah Bartell's Story

It’s psychologically simpler to see the world in black and white. But reality often comes in shades of gray. This week, how our minds grapple with contradictions, especially those we see in other people. If you like this show, please check out our new podcast, My Unsung Hero! And if you'd like to support our work, you can do so at support.hiddenbrain.org. 


Both Things Can Be True

If you’re working from home, you might be reveling in your daily commute to the dining room table. Or you might be saying, “Get me out of here.” In the final episode of our Work 2.0 series, economist Nicholas Bloom joins us from his spare bedroom to ponder whether working from home is actually working. If you like this show, please check out our new podcast, My Unsung Hero! And if you'd like to support our work, you can do so at support.hiddenbrain.org. 


Work 2.0: The One-Room Commute

Tony is angry at his English teacher, Mrs. Holman, for making him stay after class. But on the last day of school, she takes his hand, and tells him something he'll never forget.To hear more stories like this, subscribe, and enjoy!


My Unsung Hero: Tony Ludlow's Story

Editor's note, December 6, 2024: Since we first published this episode with Francesca Gino in 2018, other researchers have raised concerns about the integrity of her work. In 2023, a group of scientists publicly alleged that she had fabricated data in some of her studies. You can find more information about their analysis at Data Colada.org. Gino has denied these allegations.A number of Francesca Gino’s studies have been retracted by the journals that published them, including a study about karaoke that is referenced in this episode. Francesca Gino studies rebels - people who practice "positive deviance" and achieve incredible feats of imagination. They know how and when to break rules that should be broken. So how can you activate your own inner non-conformist? This week, we ponder the traits of successful rebels as we revisit our 2018 conversation with Francesca.  If you like this show, please check out our new podcast, My Unsung Hero! And if you'd like to support our work, you can do so at support.hiddenbrain.org. 


Work 2.0: Rebel with a Cause

Many of us spend our workdays responding to a never-ending stream of emails and texts. We feel stressed out and perpetually behind on our to-do list. But what if there was a better way to work? This week, we revisit a favorite conversation about "deep work" with computer scientist Cal Newport. And we'll visit a lab that's studying whether brain stimulation can improve our ability to handle multitasking and interruptions. 
If you like this show, please check out our new podcast, My Unsung Hero! And to learn more about human behavior and ideas that can improve your life, subscribe to our newsletter at news.hiddenbrain.org.


Work 2.0: Life, Interrupted

Today we're sharing another episode of our new podcast, My Unsung Hero. To hear more stories like this, subscribe, and enjoy!
It's a few days after her mother's death, and Terri Powers is at the checkout line in a grocery store. As she turns to leave, the bagger stops her, and asks a question.  


My Unsung Hero: Terri Powers' Story

The world of play and the world of work are often seen as opposites. But they may have more in common than we think. In the second installment of our new Work 2.0 series, Ethan Mollick makes the case that we can make our jobs more engaging by incorporating elements of games. 
If you like our work, please consider supporting it! See how you can help at support.hiddenbrain.org. And to learn more about human behavior and ideas that can improve your life, subscribe to our newsletter at news.hiddenbrain.org.


Work 2.0: Game On!

Introducing new ideas is hard. Most of us think the best way to win people over is to push harder. But organizational psychologist Loran Nordgren says a more effective approach is to focus on the invisible obstacles to new ideas. 
If you like our work, please consider supporting it! See how you can help at support.hiddenbrain.org. And to learn more about human behavior and ideas that can improve your life, subscribe to our newsletter at news.hiddenbrain.org.


Work 2.0: The Obstacles You Don't See

We’ve grown accustomed to viewing climate change as an enemy we must urgently defeat. But is that the right metaphor for the greatest existential problem of our time? This week, we consider how to reframe the way we think about life on a changing planet. 
If you like our work, please consider supporting it! See how you can help at support.hiddenbrain.org. And to learn more about human behavior and ideas that can improve your life, subscribe to our newsletter at news.hiddenbrain.org.


We Broke the Planet. Now What?

Today we're sharing another episode of our new podcast, My Unsung Hero. Subscribe, and enjoy!
In 2008, while driving to work, Rick Mangnall crashes into a slab of granite rock. He's hanging upside down in his seatbelt when he sees an old Ford truck pull over across the road.


My Unsung Hero: Rick Mangnall's Story

In 1978, Judy, Lyn and Donna Ulrich were driving to a volleyball game when their Ford Pinto was hit from behind by a van. The Pinto caught fire, and the three teenagers died. This week, we revisit a 2020 episode with a former Ford insider who played a key role in weighing the risks associated with the Pinto. And we consider what his story tells us about a question we all face: is it possible to fairly evaluate our past actions when we know how things turned out?
If you like our work, please consider supporting it! See how you can help at support.hiddenbrain.org. And to learn more about human behavior and ideas that can improve your life, subscribe to our newsletter at news.hiddenbrain.org.


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