Your customers are online, so your business should be too. Finance journalist and business owner David ‘Kochie’ Koch guides you through the unique marketing functions of each digital marketing channel and converting website visitors and social media followers into loyal customers.

Will your business survive COVID and the post-COVID marketplace? Finance journalist and business owner David ‘Kochie’ Koch explains his steps for stress-testing your business during tough times (like a pandemic!), the key questions you need to ask yourself about the viability of your business in a post-COVID world and what you should consider if you do decide that now is the time to sell your business.

Is it time to call it quits on your business?

All businesses have to pay tax, but how much tax depends on your business size and structure. Finance journalist and business owner David ‘Kochie’ Koch takes you through your tax obligations from GST requirements, to ensuring a stress-free tax return and tips on how to pay just the right amount of tax and no more.

Ep 9: What taxes should your business be paying?

Ep 8: Building digital marketing into your business

How will you get potential customers to notice your business? Finance journalist and business owner David ‘Kochie’ Koch helps you develop a marketing plan. He guides you through analysing the market, identifying the right marketing channels and connecting with your audience, in order to attract the right type of customers to your business.

Ep 7: Marketing your business the right way to the right people

You choose your hourly rate as a business owner, so how do you calculate the value of your time? Finance journalist and business owner David ‘Kochie’ Koch gets realistic about what you can expect to earn a year and how to price your product based on that. He also breaks down the value of offering customers discounts and how to keep your production costs low.

Ep 6: How much is your product (and your time) worth?

Time is money in business, and a detailed product development plan can save you both. Finance journalist and business owner David ‘Kochie’ Koch guides you through the stages of product development; from understanding what’s important to your customer, to building and testing your prototypes, to deciding when your product is ready to launch.

Ep 5: How to know when your product is ready to launch

Sole trader, partnership, company or discretionary trust, which one of these business structures will suit your business? Finance journalist and business owner David ‘Kochie’ Koch outlines the advantages and disadvantages of each structure.

Ep 4: What business structure is right for your business?

Finance journalist and business owner David ‘Kochie’ Koch helps you flesh out your business plan. This where you describe, in detail, what your business is going to be, who your customers are and where you’ll find them, what your competition is and how you’ll cope with growth.

Ep 3: Putting together an effective business plan

Success is not final, failure is not fatal, it’s the courage to continue that counts – Winston Churchill. Finance journalist and business owner David ‘Kochie’ Koch tells you the fatal traps most start-ups fall into, how you can avoid these traps with his 9 step checklist and why you need to start embracing failure if you want to be a successful entrepreneur.

Ep 2: Why do most start-ups fail?

Are you ready to become your own boss? Finance journalist and business owner David ‘Kochie’ Koch busts the myths surrounding the life on an entrepreneur and takes you through his quiz to determine whether or not you have what it takes to start your own business.  

Ep 1: Do you have what it takes to be an entrepreneur?

From developing a business plan, to building your product or service, to choosing your corporate structure and learning how to effectively market to customers. Finance journalist and business owner David ‘Kochie’ Koch takes you through all the steps you need to take to give your business the best chance at success.

Coming this September.

Home

Discover

Sign up for free to listen for longer

Home

Discover

Sign up for free to listen for longer

Ep 8: Building digital marketing into your business

Mark as played

Share

About the episode

View all episodes